Bring FRÜT CRASH
to your city.
REAL FRUIT. YOUR WAY.
A highly visual, customisable fruit concept built for malls, high streets and global expansion.
01The opportunity
Why FRÜT CRASH
Not a frozen yogurt shop and not a dessert bar. A fruit platform the customer builds themselves, in a format that fits a mall corner or a flagship street unit.
Real fruit platform
A flexible concept combining frozen fruit, yogurt and ice cream.
Customisable experience
Pick, mix, drip, crash. Every order is built by the customer.
Highly visual brand
Built to be photographed, shared and remembered.
Multiple revenue formats
Cups, bowls, shakes, dips and signature products.
Operationally simple
A compact menu, frozen fruit inventory and a repeatable preparation system.
Built to scale
Kiosk, Express and Flagship formats for malls, high streets and travel hubs.
02The product system
Four steps. One system.
The same architecture in every store, from a kiosk to a flagship. A compact inventory that recombines into hundreds of products.
- 01
BASE
BUILD YOUR BASE.
Start with one. Or mix them together.
- Fruit
- Yogurt
- Ice Cream
- 02
STYLE
CHOOSE YOUR STYLE.
How do you want it?
- Cup
- Bowl
- Shake
- Dip
- 03
DRIP
DRIP IT.
Make it smooth. Make it messy.
- Chocolate
- Pistachio
- White Chocolate
- Lotus
- Peanut Butter
- 04
CRASH
CRASH IT.
Finish with texture.
- Kataifi
- Granola
- Pistachio
- Nuts
- Cookie Crunch
- Coconut
- Chocolate Crunch
Signature crashes
Built products that anchor the menu and travel well on social.
BERRY PROTEIN
TROPICAL CRASH
CHOCO BANANA
03Store formats
One brand. Three footprints.
The format changes with the site. The experience does not.
KIOSK
Approx. 15–30 m²Malls, transit hubs and high-footfall corners.
EXPRESS
Approx. 30–60 m²Street-level counter with a compact seating pocket.
FLAGSHIP
Approx. 80–150 m²The full experience: fruit tunnel, drip zone, photo spots.
04The store is the marketing
This isn’t just food. It’s a crash.
Every store is built to be walked through, photographed and shared. That is the media budget: the customer takes the picture.
Fruit Tunnel
Walk straight into the fruit.
The Crash Wall
Where the toppings live.
The Drip Zone
Chocolate, in motion.
The FRÜT Wall
The shot everybody takes.
Neon Quotes
Made to be photographed.
Photo Spots
Designed to be shared.
05What you get
The store runs on our platform.
Ordering, loyalty, kitchen and reporting arrive set up for your store, with your menu and your data.
Digital ordering
Counter, QR at the table and delivery, from one menu.
Customer accounts
Sign-in without passwords and order history.
Loyalty
Points earned on every order, redeemable in store.
Store operations
Kitchen and bar screens, stations and delivery dispatch.
Reporting
Live sales, product mix and combination analytics.
Central menu control
Prices, availability and photography, managed once for the network.
06How it works
From first message to opening day.
- 01
Apply
Tell us who you are and where you want to open.
- 02
Talk
We review your market and answer everything.
- 03
Format
We agree on kiosk, express or flagship for your site.
- 04
Design
The store is adapted to the approved format and location.
- 05
Train
Product, service and the platform, hands on.
- 06
Open
Launch your FRÜT CRASH.
07Apply
Start your FRÜT CRASH journey.
Tell us a little about you and where you would like to open. We read every application.